This is the ultimate awareness training – whether it’s advertising, identity thieves, con-artists, social conformity, bad relationships, or political promises, we all need to deal with the pressures of persuasion and deception all the time. This seminar covers practical skills to keep yourself from being tricked, fooled, or persuaded into making a choice you should know better not to. We will show how you get tricked and manipulated, the truth behind control, and how to empower yourself by giving others reason to trust you. By learning to think critically and see through the lies, fraud, and artificial influences around you is how you make yourself smarter, safer, and better.
Why can’t we make the right decision all the time? Our sense of trust is broken. Lies, deceit, fraud, and insinuations make up a large part of crime for a reason. We are bad at trust. It’s in our biology. It’s why we sometimes make the wrong friends, date the wrong people, buy the wrong car, and do things that in retrospect were really really dumb. Now consider the fact that trust makes up the majority of security decisions and you see we have a very big problem. This seminar teaches you how we are broken, how to analyze and test trusts despite being broken, how the ISECOM trust metrics work, how they are used to enhance or even replace risk assessments in many organizations, and how you can make better overall security by knowing trust.
About the Trainer Pete Herzog is a security professional, neuro-hacker and managing director for the non-profit security research organization, ISECOM. He created the first social engineering methodology for quantifiable testing of human security for OSSTMM 2.1 in 2002. By 2003 he created Trust Metrics for measuring the amount of trust one can put in anything in a quantifiable manner which was added to OSSTMM 3 in 2010. In 2009 Herzog began working with brainwave scanners and tDCS to directly manipulate the brain and understand how people learn and focus attention. In 2013 he released the Security Awareness Learning Tactics (SALT) project to specifically design security awareness based on the neuro research. You can read more about Pete here: http://en.wikipedia.org/wiki/Social_engineering_%28security%29#Notable_social_engineers http://en.wikipedia.org/wiki/Pete_Herzog https://www.linkedin.com/in/isecom